The Way I See It

Everyone knows that Lord Sugar has strong opinions and is not afraid to voice them - no matter how controversial they may be. His bestselling autobiography revealed his incredible rags to riches story; his new book takes us into the world of Alan Sugar: entrepreneur, Twitter addict, television star, peer of the realm, keen cyclist and bemused grandfather. You'll learn what he thinks of over-priced poncy restaurants and discover his latest weight-loss regime, the Tiny Fork Diet. He explains why would-be entrepreneurs should stop moaning, reveals the secrets of his own success and explains why today's health and safety culture is stifling business, as well as being an insult to our intelligence. He also insists we should stop spouting jargon and speak plain English, tells us what's wrong with teenagers and why he respects Katie Price more than most celebrities. Crammed full of brilliant stories, amusing rants and sound advice, this is the last word on life, the universe and everything from the nation's favourite straight-talking businessman.

We offer easy, no-hassle 30-day returns for eligible orders from the UK, UAE, Singapore, Malaysia, Australia, New Zealand, and the EU. If you're not satisfied or your item arrives damaged, just email us for approval and we’ll provide a region-specific return address. Refunds are processed within 5–7 business days of receiving approved returns. For damaged items, share a clear unboxing video — and you can keep the item after refund approval. At this time, exchanges are not supported. All orders ship from our main warehouse in Hyderabad, India, and are dispatched within 12–36 hours (Mon–Sat). We manage all customs paperwork (IGST, IOSS, VAT) to ensure smooth delivery. Shipping is free in most regions and typically takes 5–9 business days. Priority shipping (4–6 days) is available at checkout for a small fee. We use trusted carriers like Royal Mail, DPD, Emirates Post, Aramex, and Australia Post. Once shipped, you'll receive a tracking email.

👉 View full Returns & Refunds policy | 👉 Shipping Info